I have met Gordon Brown, quite a thrill in those days. He is a sincere and, in the flesh, a likeable man. I feel I know that the Prime Minister really champions Sure Start. After all Sure Start came out of the Treasury in the early, bright days of the New Labour government.
So why has New Labour blown it with Sure Start?
1) Meddling - Sure Start began life as an ABI, area based initiative, to support the poorest families in the 250 identified poorest communities in England. In the early days there was little mention of daycare, sure it was related, but certainly not integral to the programme. The programme began as holistic - health, early learning and community regeneration targets in equal measure, but slipped into responding to one minister's hobby-horse after the next.
Sure enough as each priority target was tested and ultimately failed it was turned on its head and the counter-point became the imperative. First, programmes were urged to 'reach' as many children as possible, but latterly numbers weren't important and it was all about quality interventions even if only with very small numbers of children. Likewise, at the beginning daycare wasn't even in the programme then it became almost the sole focus for a while overshadowing issues such as outreach work. Consequently daycare isn't the priority anymore the focus is the 'hard to reach' children.
2) Too much emphasis on buildings - Infrastructure is important, but why is it that minsiters, MPs, senior civil servants all fall over themselves to come to open a new Children's Centre, showing little interest in what actually happens inside? Many buildings constructed by the state, academies etc are the ultimate vanity projects, proof that the initiative must be working. There has been too much emphasis and energy wasted on having x number of Centres built, open or whatever and too little realisation that the most disadvantaged parents don't want some enormous edifice at the end of the road which costs a small fortune to staff and maintain, what they need is a warm and friendly place to go, this could be a terraced house or even a tatty portacabin. Sadly I've been to too many pretty Children's Centres that have very few parents in them.
3) Not radical enough - All over the place, even in relatively high achieving places there are many examples of Health Visitors are still working under the direction of GPs and daycare nurseries being built down the road from existing nursery schools. Government should have legislated to force existing services to come together around families with young children, taken the initial unpopularity hit from unions and professions instead of leaving itself open to the charge of services being duplicated and money being wasted.
4) Loss of local accountability - In the early days government was brave, insisting that local parents drove the design and commissioning of services, now this is unimportant just gets the odd mention in passing. What people forget is that if you ask people what they want you might not like what they say. So now we have the dreadful Together for Children banging on about the number of centres open this week, and who are they - consultants dashing about in Serco cars accountable to no-one but shareholders and haranguing local authority officers to get centres opened regardless of the quality.
Unfortunately, New Labour, particularly under Brown, has developed a great mistrust of the public and thinks it knows best. This is exemplified by its intolerance of all things bad for you - sex, drinking, smoking etc, but also by its abandonment of ABIs such as Sure Start and its top-down imposition of targets from the centre regardless of whether they are enthused over by local families or not. Sorry, Gordon, you've blown it, please get back to listening to the people.